About the Elective

For any business to make a profit, marketing is the essential channel to reach that end goal. Marketing provides and communicates
value to customers, clients, suppliers and other stakeholders. It is a critical function for the commercial and reputational success of
an organization. Any company big or small, product or service-oriented the marketing team plays a vital role.
Marketing is one of the most popular career choices with opportunities that are vast and varied. It is an exciting, challenging, and
rewarding discipline set against a dynamic backdrop. BBA with an elective in marketing is a highly specialized degree that’s great
for anyone who wants to start their career in this fast-paced discipline. The BBA marketing online degree program will cover the core
marketing theory that is applicable in a real practical industry business setting.
The students will learn about marketing tools needed by an organization to compete in a dynamic marketplace like planning,
directing, implementing, and monitoring an organization’s marketing ports transforming them into evident leaders.

Elective Highlights

• Focus on a range of marketing and business management theories and practices
• Learning, about advanced topics like Integrated MarComm, Social Media Marketing, Marketing Analytics, etc.
• Achieve proficiency with a blend of marketing and management courses
• Industry designed curriculum that delivers technical excellence and supplements professional skills
• A host of skill enhancement and ability enhancement courses in addition to core courses
• Analyze problems and propose actions in real-world situations as part of the project work.

Eligibility

Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government.
Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Duration

3 Years (6 Semesters).